Decisions driven by pressure, not by evidence.
Without independent data, there is no way to prove results.
Research that is integrated into the process, not as an isolated step.
Before the launch — perception diagnosis and policy validation with the public
During rollout — perception monitoring by department or territory
After delivery — impact assessment and evidence for communicating results
Decisions based on independent data — not on pressure or intuition
A proven legacy — the term ends with numbers that prove what worked
Frequently Asked Questions
What is the Ideas Gov + Prefab Future partnership and how does it work?
Ideas Gov structures the research process within the municipal management journey—diagnosis, implementation, and results evaluation. Prefab Future carries out the research with its own rigorous methodology: it is the polling institute that correctly predicted 100% of the winners in the 2024 municipal elections in surveys registered with the TSE, and the only institute in Brazil with the reach to conduct 1,000 interviews in a single day. Together, we deliver management intelligence—not just reports.
Where should a city hall start?
The most common starting point is a perception diagnosis—a survey of the population to understand what is working, what needs improvement, and which issues are most urgent for citizens. From there, research becomes part of the decision-making process: it guides investment prioritization, validates policies before their launch, and evaluates results after delivery.
Does the search work for small municipalities?
Yes. The methodology is tailored to the size and reality of each municipality. Smaller municipalities often have an advantage: the population is more accessible, which cuts down on field time and improves sample representativeness. The process starts with a briefing to understand the context and determine the most appropriate scope.
How long does it take to see the first results?
It depends on the scope and methodology. A quantitative perception assessment with a representative sample can be completed within 15 to 30 days from the briefing. Qualitative research with focus groups or in-depth interviews takes between 30 and 45 days. In all cases, the results are delivered with an interpreted analysis—not just raw tables.
How does research integrate into the management process?
Research isn't just an isolated step—it connects directly to the management cycle. Before launching a policy: it gauges public reception and identifies potential pushback. During implementation: it tracks perception across departments or regions. After delivery: it evaluates real-world impact and provides evidence to communicate results. Leaders finish their term with concrete data proving what truly worked.
Can the research be used to communicate results to the public?
I chose this one because it covers a dimension that the previous 5 don't touch: the manager using research as a tool for political communication—not just for internal decision-making. It's the question that unlocks value without needing to upsell anything, and it naturally comes up when the mayor starts thinking about legacy and accountability.